Sea Life Centre

About this project

Animalive has worked with Sea Life Centres across the UK for the last 4 years, providing a valuable learning tool to aid their impressive exhibits.

Client: Merlin Entertainments

Location: Various across UK

A specially created character, Kiah the Turtle, is the host of an interactive quiz using questions supplied by the Sealife centres animal husbandry experts. Children compete in two teams to answer questions on the sea creatures they have met during their visit.

The flexibility of the system means that as well as the quiz, Kiah can also greet guests, provide promotional information and educate children on environmental concerns.

The popularity of the system in Brighton has led to the installation of multiple systems across other UK Sealife centres commencing during quarter 2 of 2010.

Once I had seen the package and worked through the numerous benefits that it could offer a family focused attraction such as mine, I jumped at the chance. Not everyone will read a leaflet or poster, and certainly not children. When their favourite cartoon character tells them the difference they can make by recycling rubbish or being more efficient with energy they listen and take it all on board.

Max Leviston
General Manager, Sealife Brighton