Looney Tunes Live – The Experiment

About this project

Client: Merlin Entertainments

Location: Various across UK

Commissioned by OddPost Entertainment on behalf of Butlins Holiday Parks, Animalive provided a custom made solution for the Warner Bros live interactive cartoon show Looney Tunes Live ‘The Experiment’, winner of ‘Best New Product’ in the Show Production and Entertainment at IAAPA 2009.

Installed at all three Butlins holiday parks across the UK, guests are invited to witness the testing of Proffessor P. Potty’s latest invention The Teleporting Transmogrifier. The device magically transports the professor into the world of the Looney Tunes and mayhem ensues.

The development of the show is the culmination of a process that started when we contracted AnimaLive and explained our plans for an entertainment show merging live action with real-time animation.The end result is a product of AnimaLive’s technical expertise and OddPost’s creative vision.”
Terry Morrison, OddPost Entertainment

The combination of cutting edge technology with iconic Looney Tunes characters has taken live entertainment into a whole new dimension and set a standard for the live theatre experience in the 21st Century“.
Shaun Cornell, Director of OddPost Entertainment